James Bates / Atom
Motion / Animation
Infographic / Interactive
Web / UX
Graphic Design
Art / Illustration
Contact
Logos
Diagonal View
Wine Labels
Movingeast
Guido Palau
Gas & Electric
Bibendum Event
Sara Shimasue
5th Floor
Hair
Penguin Books
Big Ferries
Ford
Slowdive
Urban Myth
Tunng
Cuba
Mojave 3
The Loose Salute
Darkstarr
Mighty Mouse
Solar Disco
Grayhound
Sound Captives
Six Years
Carleen Anderson
BBC Guidelines

Branding Identity

Gas & Electric

Identity design, Gas & Electric are a video production company who specialise in music videos, as well as representing Directors.

The identity attempts to represent the impossible: a gas flame in an electric lightbulb - a metaphor for 'visual energy'.

Multiple Icons were designed to represent different areas of the business. I also designed and built the original Flash based interactive websites, as well as the current design.

The design process featured in the Rockport Publishing book 'Logo Savvy', scroll down to see the idenity in detail.
Letterhead with 'illuminated' back print - continuing the theme of light & projection
The initial pencil sketches
Identity Cards
Company launch posters
Website design