James Bates / Atom
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Why'd We Fight?

Animated Music Video

The Loose Salute (ex Mojave 3/Slowdive) asked me to create the video for the single 'Why'd We Fight' (Heavenly), having seen the Tunng 'Hair' video I had made.

The bands sound owes a lot to blissed out sound of early 70's California, psychedelia & endless summers, inspired in part by Heinz Edelmann & The Yellow Submarine artwork.

Built entirely using flash, which in hindsight I can see limits it's potential, still a beautiful piece though, with hand crafted watercolor backgrounds to boot. Lovely.
Why'd We Fight? by The Loose Salute.